The tide of change that has resulted from inexpensive global broad-band and wireless communications is already washing away the old economy. 

Digital technology is changing everything, 
 

from how we buy a pair of blue jeans to how we communicate with loved ones. The rate of change is only going to accelerate as the telecommunications infrastructure becomes capable of providing unlimited capacity. As this occurs, the nature of advertising, marketing, and public relations will undergo a startling metamorphosis, where mass marketing ceases to exist and 

individual marketing becomes possible.

As businesses and institutions are confronted with the hitherto unforeseen changes accompanying the new economy, they may either embrace the new opportunities, risks, and realities, or deny them for the illusion of certainty - as if the cost of ignorance was smaller. 
 

The potential for electronic commerce is enormous, 
 

yet the framework on which to base business and investment decisions is only now being constructed. The Electronic Commerce Emphasis at the Marriott School of Management was launched to address this need. The Electronic Commerce emphasis trains M.B.A.s who will be effective at meeting the challenges posed by the Internet, considered as both a medium for marketing communications and a collection of new consumer and business markets.